Former George S. May Analyst — Est. 1925

Your profits are already there. You just can't see them.

The same expense analysis method used by America's first small business consulting firm — now in a simple cheat sheet you can use on your own P&L this weekend.

Get the Cheat Sheet — $1 See how it works

Based on 100-year-old methodology

Works for any industry

Instant download

Illustration showing that saving $1 in expenses equals $1 profit, while generating $1 profit from new sales requires $10 in revenue

The Core Insight

Why chasing sales is the hard way to grow profit

Most small business owners focus obsessively on getting new customers. That makes sense — until you understand the math. If your net profit margin is 10%, you need to generate $10 in new sales just to put $1 on your bottom line.

But here's what George S. May taught companies for a hundred years: one dollar saved in operating expenses adds one full dollar to your net profit — no new customers, no marketing spend, no extra effort.

The question isn't "how do I get more customers?" It's "where is my money quietly disappearing?"

What's Inside

The $1 Profit Audit Cheat Sheet

Everything you need to run a 3-year expense analysis on your own business — the same process a professional analyst would charge thousands to do.

The 3-Year P&L Review Framework

A step-by-step guide for laying out three years of profit & loss data side by side to spot expense trends that are quietly eating your margin.

PDF Guide

Expense Ratio Benchmarks

What percentage of revenue should each expense category represent? Know instantly whether your costs are in line — or running away from you.

Reference Sheet

The Profit Impact Calculator

A simple spreadsheet: enter your current expenses in each category. See instantly how trimming each line adds directly to your net profit.

Google Sheet / Excel

The Top 5 Expense Leak Checklist

The five categories where small businesses consistently overpay — and the quick questions to ask your vendors, bookkeeper, and yourself this week.

Action Checklist

David B. Stewart

Former Analyst · George S. May International

50+ years of hands-on business ownership
Analyzed auto body shops, grocery retailers & more
Trained in the May 100-year consulting methodology
Founding Partner, First Capital Co
CEO, SurfTheWeb

Why This Works — And Why Most People Have Never Heard of It

I’ve been a business owner for over 50 years. In that time I’ve seen every trend, every “growth hack,” and every consultant who promised results. Very few delivered. But the methodology I encountered at George S. May International — founded in 1925 and recognized as America’s first small business consulting firm, with over 350,000 businesses served — was genuinely different. It worked because it started with what was already there.

I worked as a field analyst for George S. May. I walked into businesses — an auto body shop, a mom-and-pop grocery store, service companies of every kind — reviewed three years of P&L statements, and showed the owner exactly which expense categories were running out of control. The look on their faces was always the same: “I had no idea this was happening.”

Here’s what surprised me most: This expense ratio methodology is almost completely unknown outside specialized consulting circles. Most accountants won’t show you this. Most bookkeepers don’t think in these terms. Even many business coaches have never heard of it. Yet in my 50+ years of business experience, it is the single most reliable way to improve a small business’s bottom line without spending a single additional dollar on marketing or advertising.

George S. May charged serious fees for this work. After 50 years in business, I’m making the core framework available for $1 — because every small business owner deserves to understand where their money is actually going.

Choose Your Level

Start at $1. Scale when you're ready.

The cheat sheet is the starting point. Everything else is available when you want to go deeper.

Entry

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Profit Audit Cheat Sheet

The complete framework, benchmarks, and spreadsheet tool. Everything you need to run your own analysis today.

3-Year P&L Review Framework (PDF)
Expense Ratio Benchmarks by Category
Profit Impact Calculator Spreadsheet
Top 5 Expense Leak Checklist
Instant download — no subscription

Get for $1

Find out where your profits are hiding.

Click the button below to get instant access for just $1 via PayPal — credit card, debit, or PayPal balance all accepted. Your download link will be sent immediately after checkout.

100% satisfaction guaranteed. If it’s not useful, email David directly and he’ll refund the dollar — no questions asked.